My Experience with Craft Shows
So this Sunday marks my first fair of 2019 and I'm excited to see what will happen...
Ever since I started ELHembroidery, I've always found craft fairs difficult and much preferred selling online.
It is nice to see people's reactions when they see your products and get inspired or excited about them in person, but I'm not sure the pros outweigh the cons when it comes to selling in person?
My track record with craft shows (especially around Christmas) isn't amazing if I'm honest.
I won't lie and say I get hundreds of sales at every event and that I always make money because that's just not the case.
I do however love meeting other sellers at every event I go to and seeing what does and doesn't work for them. It's also a great opportunity to forge collaborative projects and gather new ideas for future products that I think my customers would like.
After all, if it wasn't for craft fairs I don't know if I would have pursued my embroidery passion, I used to sell all sorts of random creations, but one Christmas fair decided to bring along an embroidery as a test to see how people would react (happy to say it was all positive).
If there's one bit of advice I could give a seller thinking about attending their first craft fair, it's to do your research!
Chat to as many other sellers as you can, see how much marketing is going on around the event and how much of a buzz the organisers have made. Don't worry too much if it's only £5 to book a table and not £20 - some of my best shows have been the cheapest to enter (but also the hardest to get on the list).
I hope I've given you a bit of an insight into my experience with shows and that I haven't scared you off! some traders do very well at shows, it really is down to too many factors that you can't control (even the weather!)